Privacy Policy

Last updated: September 14, 2026

Livaktiv is an e-commerce brand owned and operated by OXO General Trading FZCO ("we," "us," or "our"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from www.livaktiv.com (the "Services").

Our storefront and services are hosted and powered by Shopify, which enables us to provide the Services to you. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. Personal information does not include anonymous or de-identified data. Depending on how you interact with our Services, we may collect:

• Contact Details: Name, billing address, shipping address, phone number, and email address.

• Financial Information: Credit card, debit card, transaction details, payment confirmation, and form of payment. (Payment processing is handled securely via encrypted third-party payment gateways).

• Account Information: Username, password, security questions, preferences, and settings.

• Transaction Information: Items viewed, added to cart, added to wishlist, purchased, returned, exchanged, or canceled.

• Communications: Information provided in customer support inquiries or emails sent to info@oxobrands.com.

• Device & Usage Information: IP address, browser type, network connection, device identifiers, and how/when you navigate our website.

Personal Information Sources

We collect personal information:

• Directly from you: When creating an account, making a purchase, or contacting us.

• Automatically: Via cookies, web beacons, and similar tracking technologies when you browse our store.

• From Service Providers & Partners: Including Shopify, payment processors, analytics providers, and fulfillment services.

How We Use Your Personal Information

We process your personal information for the following purposes:

• Fulfilling Orders & Services: Processing payments, shipping orders, managing returns, maintaining accounts, and sending transactional updates.

• Marketing & Promotions: Sending updates, special offers, and personalized advertisements based on your preferences (you may opt out at any time).

• Security & Fraud Prevention: Detecting malicious activity, protecting public safety, authenticating accounts, and securing checkout transactions.

• Customer Support: Responding to inquiries and maintaining customer relationships.

• Legal Compliance: Complying with applicable laws, including UAE regulatory mandates and international legal requests.

How We Disclose Personal Information

We may share personal information with select third parties under legitimate business conditions:

• Shopify & Operational Vendors: Third parties performing services on our behalf (e.g., IT infrastructure, cloud hosting, payment gateways, shipping carriers, and data analytics).

• Marketing Partners: To display targeted ads across third-party networks in accordance with your privacy choices.

• Corporate Affiliates: Within our business group for operational administration.

• Legal Obligations & Transactions: In connection with business mergers, legal process compliance, or enforcing our Terms of Service.

Relationship with Shopify

Our store is hosted by Shopify Inc. Information submitted to the store will be transmitted to and stored on Shopify’s secure global servers. Shopify collects and processes data to support enhanced features, personalized services, and store security.

To review how Shopify handles your data or to submit a privacy request regarding Shopify’s data practices, please visit the Shopify Privacy Policy and Shopify Privacy Portal.

Third-Party Links

Our website may provide links to external websites. We are not responsible for the privacy practices, security, or content of third-party platforms. Please review the individual privacy policies of external sites you visit.

Children's Data

Our Services are not intended for children. We do not knowingly collect or sell personal information of individuals under the age of majority in your jurisdiction (or under 18 years of age). If you believe a child has provided us with personal data, please contact us at info@oxobrands.com to request deletion.

Security & Data Retention

We implement administrative, technical, and physical safeguards to protect your data. However, no internet transmission or electronic storage system is 100% secure.

We retain your personal information only as long as necessary to provide Services, fulfill orders, meet legal/tax obligations, resolve disputes, and enforce agreements.

Your Rights & Legal Framework

Depending on your country of residence—including rights granted under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and other applicable regional data protection laws—you may have the right to:

• Access & Portability: Request a copy of the personal information we hold about you.

• Correction & Erasure: Request correction of inaccurate data or deletion of your personal data.

• Withdraw Consent: Opt out of direct marketing communications at any time by clicking "Unsubscribe" in our emails or contacting us directly.

To exercise these rights, please contact us at info@oxobrands.com. We will verify your identity before fulfilling data requests.

International Data Transfers

Your personal information may be stored, processed, and transferred outside your country of residence to servers operated by Shopify and our global infrastructure partners. When transferring data internationally (including outside the GCC, EEA, or UK), we rely on recognized lawful transfer mechanisms, including standard contractual clauses, to ensure robust protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact Us

For questions regarding this Privacy Policy, data requests, or complaints, please reach out to us at:

OXO General Trading FZCO

Brand: Livaktiv

Dubai Silicon Oasis, A1, IFZA Properties

Dubai, United Arab Emirates

Email: info@oxobrands.com

Phone: +971 56 357 6468

Website: www.livaktiv.com